HAVERHILL, Mass. — Wingate Healthcare has named Diane Robinson director of marketing at Wingate Residences at Haverhill, an assisted living and memory care assisted living community opening in early fall 2018. As marketing director, Robinson will support Wingate’s goal of helping residents stay as independent as possible in a safe, social environment. Robinson will also work to establish relationships with local medical professionals and healthcare personnel.
“I’m excited to join Wingate for this wonderful opportunity to provide a full continuum of care for our future residents,” Robinson said. Wingate Residences at Haverhill will be located next to Wingate at Haverhill, a skilled nursing facility.
Prior to Wingate, Robinson helped open and support operations at six Northbridge Companies senior living communities in Massachusetts. She also served as partner for the marketing agency 2DiFore Marketing Solutions and as marketing manager for IBM software group Unica.
Robinson is a member of the Women’s Leadership Council at Lahey Hospital and Medical Center and serves on her local chamber of commerce. She has co-chaired two Alzheimer’s Association partnerships, co-founded the 128W Women of Influence and the InTown Networking Groups, and is a former member of her local rotary club.
Robinson holds a bachelor’s degree in business administration with a concentration in marketing.
Located at 10 Residences Way, Wingate Residences at Haverhill will offer 64 assisted living apartments and include Wingate Healthcare’s unique memory care program, The Neighborhood, which provides specially-designed care for individuals living with dementia. This community has not completed the EOEA certification process.