NEEDHAM, Mass. — Wingate Healthcare has named Julie Primavera regional vice president of sales and marketing. A registered nurse, Primavera has over 25 years of marketing and communications experience.
Primavera has held several management roles in the healthcare industry. Prior to Wingate, she served as director of internal communications for Health Quest, as well as director of case management and corporate care transition for Vassar Brothers Medical Center, an acute care hospital where she managed a team of 50 nurses, case managers, social workers, supervisory and administrative staff members. She worked as a registered nurse for Vassar Brothers before moving into the directorial role.
Primavera spent over eight years with IBM in marketing and managerial roles, and over 11 years with M&T Bank as regional marketing manager.
A lifelong resident of Hudson Valley, New York, she holds a bachelor’s in nursing from Pace University.
Wingate Healthcare is the Northeast’s premier provider of healthcare and hospitality for seniors, and delivers exceptional short-term rehab, post-acute care and long-term care in skilled nursing centers and assisted and independent living communities throughout Massachusetts, Rhode Island and New York. With select centers offering special programs in memory and dementia care, ventilator care, pulmonary rehabilitation and more, Wingate is dedicated to meeting the critical needs and enhancing the lives of residents and their families. Wingate takes great pride in providing warm and welcoming communities, and shares principles of respect, loyalty and trust.