The numbers don’t lie — online reviews are the new word of mouth. According to the Pew Research Center, over 80 percent of U.S. adults usually check online ratings and reviews before making a purchasing decision. And over half of U.S. adults say they trust the accuracy of these online ratings and reviews. Why? Because people don’t just take the time to write a review for no reason — they have valuable information, experiences and insights to share.
When it comes to senior living communities, many of these insights couldn’t be gleaned without these reviews. Senior living review websites, such as Caring.com, A Place for Mom, and Senior Advisor, and Google My Business listings give consumers an inside look at what really goes on at senior living communities. On these websites, residents and their family members not only give a community an overall rating, they also have the opportunity to speak to everything from location, staff and medical care to social activities, food and housing accommodations at the community.
We’re thrilled to share that two Wingate assisted living communities, Wingate Residences at Brewster Place and Wingate Residences at Melbourne Place, were named Caring Super Stars of 2018 by Caring.com for being top-rated assisted living communities in three or more consecutive years since 2012. To receive the Caring Super Star accolade, senior living communities must have ten or more consumer reviews on their Caring.com listing, with an overall rating of 4.5 or higher (out of 5), and they must respond to every negative review they have ever received on the site. Both Brewster Place and Melbourne Place meet all criteria for this prestigious award, with Brewster Place achieving an overall rating of 4.9, and Melbourne Place achieving a 4.7 overall rating.
Of the thousands of senior living communities nationwide, 267 received Caring Stars for 2018, and only 78 communities met the 2018 Caring Super Star criteria.
“It takes many hands, many minds and many hearts to keep this community moving,” said Maureen Gardner, executive director of Wingate Residences at Brewster Place. “What makes our community great is the team of professionals who are like family and the beautiful relationships that exist among residents, families and staff. The feeling of warmth and home is palpable thanks to the great people who live and work here.”
Carla Mitchell, executive director of Wingate Residences at Melbourne Place, added: “We are naturally delighted to be recognized by Caring.com and realize it’s a direct result of the fine folks who cared enough to share their experiences with others who are seeking a home — a community — for themselves or a loved one. We know that choosing a new home can be daunting, and we’re grateful to have a supportive partner like Caring.com to help guide our future residents through their searches.”
When deciding between senior living communities, online reviews offer a variety of perspectives that can help consumers narrow what seems like an endless list of options. The Caring Stars annual list goes one step further, helping consumers find communities that have been given excellent reviews by seniors and family members just like them. To read the reviews that contributed to Brewster Place’s and Melbourne Place’s 2018 Caring Super Star designations, visit Caring.com.